Whirlpool Corp. launch WoW S

BENTON HARBOR, Mich., May 24, 2022 /PRNewswire/ — Whirlpool Corp. (NYSE: WHR) today launched a new brand experience organization designed to transform the end-to-end appliance customer journey into immersive customer experiences. It will inspire audiences through an iconic portfolio of world-class brands and product offerings. Located in the heart of Chicago to the iconic Reid Murdoch building, the World of Whirlpool Studios (or WoW Studios) is a multidisciplinary creative team that will work across Whirlpool Corp.’s entire North American brand portfolio, including the Whirlpool, KitchenAid, Maytag, JennAir and Amana brands.

This new division of the company will combine more than 111 years of appliance knowledge with creative excellence to enhance the consumer experience (CX), while unlocking new value for consumers and improving people’s lives. million people at home. WoW Studios will evolve the standard client agency model by hiring traditional agency talent and equipping them with a deep understanding of business; increase the speed, scale, and effectiveness of total marketing campaign output across the customer experience. From outreach to exploration to post-purchase interactions and beyond, WoW Studios will champion work that positively impacts business with a skilled team of embedded creative revolutionaries in key disciplines such as operations and CX Strategy, Creative and Experience Design, Embedded and Studio Production, Marketing Science and Digital Delivery.

“As consumer expectations evolve, we recognize that traditional marketing approaches are no longer enough. That’s why we’re focused on delivering an enhanced customer experience across all of our brands and channels,” said Joe LiotinChief Operating Officer of Whirlpool Corp. “Whirlpool has a long history of delivering innovative, consumer-focused campaigns that deliver emerging tools and technologies to meet consumers where they are. Through WoW Studios, we are accelerating our ongoing commitment to making consumer decision travel a top priority. .”

The company continues to invest in consumer-focused initiatives, including developing direct-to-consumer capabilities, expanding product innovation pipelines and restructuring its operations for increased agility. Since 2016, Whirlpool Corp. and its brands have received more than 100 marketing, advertising and design awards.

“This is a very exciting time. We are building a state-of-the-art customer experience organization that combines world-class storytelling with experience design. I&I Partners helped us revamp our North American creative operations around the consumer decision journey, designing new capabilities, and building high-performing teams that already bring magical energy to our brands. I am proud to have the opportunity to work alongside the incredible leaders who have joined us in this adventure : Anita Puri (formerly at Leo Burnett), Otto Linwood III (before at Uber), and Michael Frease (previously at Digitas). Together, we are building a culture where people can unleash their entrepreneurial spirit and creativity to grow our business,” said Jon HallSenior Director of Customer Experience Strategy.

WoW Studios presents several unique opportunities for intrepid experts in the creative field who are driven to elevate and prove the merits of creativity, such as:

  • Working with iconic brands in the North American region of Whirlpool Corp.
  • Building the future of marketing at a company that throws its weight behind supporting divisional success, including the necessary resources and insightful data to deliver award-winning, award-winning work
  • Transforming the customer experience of end-to-end marketing by tackling broad and diverse scopes in key creative disciplines, including highly visible business-critical work

Learn more about the Whirlpool Corp. marketing team. and application opportunities, please visit https://www.wowstudios.com.

About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the world’s best kitchen and laundry company, with the constant goal of making life better at home. In an increasingly digital world, the company drives targeted innovation to meet changing consumer needs through its portfolio of iconic brands, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual turnover, 69,000 employees and 54 manufacturing and technological research centers. Additional company information is available at WhirlpoolCorp.com.

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SOURCE Whirlpool Corporation

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